本书是为数字媒体艺术和数字媒体技术专业英语课程编写的教材。全书按照数字媒体范畴,共分为数字媒体产业、数字媒体艺术、数字媒体技术、数字媒体应用4个部分,17个单元。每个单元都包含课文、词汇、注释、练习和多篇阅读材料。
本书可供应用型本科院校或大专院校数字媒体技术或数字媒体艺术专业师生教学使用,也可供教育技术专业、新闻传播学类专业师生教学参考。
数字媒体专业英语(普通高等教育动画与数字媒体专业规划教材)从数字媒体自身入手阐述数字媒体的相关内容,从数字媒体产业、数字媒体艺术、数字媒体技术和数字媒体应用四方面,数字媒体现状、波普艺术、计算机图形学、增加现实、信息设计等17个侧面,全面介绍了数字媒体的过去、现在和未来,内容涉及数字媒体概念、数字媒体产业、数字媒体美学、数字媒体技术和数字媒体应用。本书是一本真正意义的数字媒体专业英语教材。本书在内容编排方面注重图文穿插,逼真的视觉效果将增强读者对数字媒体形象的阅读感受。
目录
Chapter 1Industry Background
UNIT 1Digital Contemporary Life3
Text ADisney Buys Pixar3
Text BChinese Make Big Push into Animation9
Text CWeChat: The Chinese Chat App Stealing
Weibos
Thunder12
Reading Material7 Lessons You Can Learn
from Shooting
with a Camera Phone15
UNIT 2The Rise of Digital Media Industry19
Text ADigital Art in China19
Reading MaterialWall Street Has Made
Hillary Clinton a
Millionaire22
Chapter 2Art Background
UNIT 3Dadaism27
Text ADadaism27
Reading MaterialDuchamp31
UNIT 4Pop Art34
Text APop Art Pioneer Richard Hamilton Dies
at the Age
of 8934
Text BRestless Genius: Pablo Picasso37
Text CAndy Warhol and the Can That Sold the
World by Gary
Indiana40
Reading MaterialMy Mind
Split Open: Andy Warhols
Exploding Plastic
Inevitable44[1][2][1][3]UNIT 5Montage47
Text AMontage (filmmaking)47
Reading MaterialTaxi Driver (1976)51
Reading MaterialAvatar 3D Film Employs
Cutting Edge Visual Effects54
Chapter 3Technical Elements
UNIT 6Overview Of Computer61
Text AEvolution of Computer61
Reading MaterialWho Invented the
Computer?68
UNIT 7Multimedia Computer Technology72
Text AWindows Media Player 1272
Text BAdobe Fast Facts77
Text CAdobe Character Animator80
Reading MaterialWe Had No Idea84
UNIT 8Computer Graphics87
Text AApples First Macintosh
Turns 2587
Text BHow Mandelbrots Fractals
Changed the World90
Reading MaterialListening to Geometry93
Reading MaterialThe Backbone of Fractals:
Feedback and the Iterator95
Chapter 4Professional Outlook
UNIT 9Virtual Reality99
Text ABuilding a Digital Museum99
Text B5 Ways Virtual Reality Will Change
Education102
Text CDont Compare Virtual
Reality to the Smartphone107
Reading MaterialChinas Google Baidu is
Making Smart Glasses110
UNIT 10Augmented Reality112
Text A7 Ways Augmented Reality Will Improve
Your Life112
Text BCan Augmented Reality Help Save the
Print Publishing Industry?117
Text C(geolocation
augmented reality QR codes) Libraries120
Reading MaterialGPS App Keeps Drivers Eyes on the
Road123
UNIT 11New Media Advertisement126
Text AMobile Advertising Is Soaring While
Newspapers Continue Their
Inexorable Decline126
Text B8 Reasons to Join the Digital Media
and Advertising Industry129
Reading MaterialWhat is Digital Media?132
UNIT 12UI135
Text ARealism in UI Design135
Text BExperience vs Functiona Beautiful UI
is Not Always the Best UI139
Reading MaterialEyeCatching
Mobile App Interfaces with Sleek Gradient
Effect142
UNIT 13Web Design151
Text ADesign Trend: Ghost Buttons in
Website Design151
Text BHow To Create a Web Design Style
Guide156
Reading Material11 Web Design Trends for
2016164
UNIT 14Information Design171
Text AWhat Is Information Design?171
Text BPhysical, Cognitive, and Affective: A
Threepart Framework for
Information Design176
Reading MaterialAudible Information Design
in the New York City Subway
System: A Case Study180
UNIT 15Architectural Animation184
Text AMaking of Phoenix & Vieques House
Animation184
Reading MaterialArchitecture Software197
UNIT 16Visual Communication200
Text AType Basics200
Reading MaterialStyle Tiles and How They
Work205
UNIT 17Online Game211
Text AAngry Wingless Birds are Taking
Over211
Reading MaterialApple Buys Star Wars Tech
Firm Faceshift to up Its VR
Game219
Reading MaterialMicrosoft Pays $2.5bn for
Minecraft Maker Mojang220
参考文献224