《21世纪商务英语系列教材·国际商务（英文）：中国视角》吸取了国外同类原版教材的优点，系统地介绍了影响全球商务活动的地理、文化、政治、法律、国际金融市场等外部宏观因素，并且清晰地分析了这些因素对国际商务活动的影响。同时，本书还详细地介绍了国际商务调研、国际市场进入模式、国际战略规划等企业微观国际商务活动的重要内容。
Chapter 1 Fundamentals on International Business
What is International Business?
Who are the Major Players in International Business?
What are the Major Forms of International Business?
What Influence International Business?
Summary
Questions for Discussion
Case Study
Chapter 2 History and Reality in International Business
History of International Business
Reasons for the Growth in International Business
Recent Development in International Business
Summary
Questions for Discussion
Activities
Chapter 3 Geographical Facto in International Business
Location
Place
Interaction
Movement
Region
Summary
Questions for Discussion
Teamwork
Chapter 4 Social-Cultural Influences on International Business
Chapter 5 Political and Legal Forces in International Business
Chapter 6 International Economic Activities of Nations
Chapter 7 International Monetary Arrangements
Chapter 8 International Financial Market
Chapter 9 International Trade Theories
Chapter 10 International Investment Theories
Chapter 11 International Business Research
Chapter 12 International Business Entry
Chapter 13 Transnational Corporations
Chapter 14 International Strategic Planning
Chapter 15 International Services
References
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