《职通商务英语》(第二版)系列教材从《国际贸易从业人员职业资质与管理规范》中对商贸职业岗位群人才培养目标出发,立足于实际教学工作中的商务英语专业课程标准,将商务专业知识、跨文化交际能力与英语语言运用技能相结合;以学生为中心,以商务活动为环境,以商贸岗位任务为路径,以商务交际为目的,由浅入深,循序渐进,通过对学生听、说、读、写、译等基本技能的全面训练,使学生通晓商务技能、掌握英语知识,并具有在未来工作岗位中完成商务任务和商务交际的能力。
Chapter 1 Seeking for Potential Clients
Unit 1 First Business Contact
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 2 B2B Communication
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 3 Product Presentation
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Chapter 2 Business Consultation
Unit 4 Enquiries and Replies
Section I Lead-in
Section II Business Scenes
Unit 5 Offers and Counter-offers
Section I Lead-in
Section II Business Scenes
Chapter 3 Business Negotietion
Unit 6 Terms of Commodity
Section I Lead-in
Section II Business Scenes
Unit 7 Transportation and Insurance
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 8 Pricing and Payment
Section I Lead-in
Section II Business Scenes
Chapter 4 Conclusion of the Contract
Unit 9 Placing an Order
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 10 Signing tbe Contract
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 11 Quiz
Part I Listening
Part II Speaking
Unit 12 Declaring at the Customs
Section I Lead-in
Section II Business Scenes
Chapter 5 Post Contract Actions
Unit 13 After-sales Service
Section I Lead-in
Section II Business Scenes
Section IV Leisure Time
Unit 14 Complaints and Claims
Section I Lead-in
Section II Business Scenes
Chapter 6 Other Trade Forms
Unit 15 Agency
Section I Lead-in
Section II Business Scenes
Unit 16 Bid and Tender
Section I Lead-in
Section II Business Scenes
Chapter 7 Business Skills in International Trade
Unit 17 Business Etiquette
Section I Lead-in
Section II Business Scenes
Unit 18 Presentation Skills
Section I Lead-in
Section II Business Scenes
Unit 19 Skills for Successful Negotiation
Section I Lead-in
Section II Business Scenes
Unit 20 Final Test
Part I Listening
Part II Speaking