职通商务英语》立体化系列教材由《职通商务英语综合教程1-4册》、《职通商务英语听说教程1-3册》、《职通商务英语拓展教程1-4册》三大模块构成。其中,《职通商务英语基础教程》重点讲解商务概念、术语、基本技能等初级商务知识;《职通商务英语综合教程》注重商务英语基础知识和商务综合技能的培养与训练;《职通商务英语听说教程》强调商务英语听说能力的提高与巩固;《职通商务英语拓展教程》重视商务知识、概念、原理、技巧的补充和拓展。因此,每个模块都具有比较完整而独立的内容体系,既具有独立价值,但又反映相关内容的联系和综合。每个模块的知识内容都围绕一定的主线展开,根据学生的认知规律,确定知识内容的呈现顺序,使之形成结构合理的知识体系。
Unit 1 Corporate Innovation
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 2 International Operations
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 3 Strategic Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 4 International Marheting
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 5 E-Commerce
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 6 International Franchising
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 7 Global Supply Chain Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theorries
Case Study
Focus on Skills
Unit 8 Venture Investment
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 9 International Service Outsourcing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills
Unit 10 Intercultural Business Communication
Suggested Teaching Schedule
Background Information
Lecturing Hints
Opening Case
Related Theories
Case Study
Focus on Skills