《体验商务英语教师用书4（第2版）》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新，紧扣时代脉搏，多维度拓展商务英语语言及交际能力，着力打造精品。
Notes on units Unit 1 Communication At a glance Business brief Lesson notes Unit 2 International marketing At a glance Business brief Lesson notes Unit 3 Building relationships At a glance Business brief Lesson notes Unit 4 Success At a glance Business brief Lesson notes Unit 5 Job satisfaction At a glance Business brief Lesson notes Unit 6 Risk At a glance Business brief Lesson notes Unit 7 E-commerce At a glance Business brief Lesson notes Revision Unit A Unit 8 Team building At a glance Business brief Lesson notes Unit g Raising finance At a glance Business brief Lesson notes Unit 10 Customer service At a glance Business brief Lesson notes Unit 11 Crisis management At a glance Business brief Lesson notes Unit 12 Management styles At a glance Business brief Lesson notes Unit 13 Takeovers and mergers At a glance Business brief Lesson notes Unit 14 The future of business At a glance Business brief Lesson notes Revision Unit B Text Bank Teacher's notes Unit 1 Communication Communication with employees The communication value of corporate websites Unit 2 International marketing The fate of global brands Moving your brand image upmarket Unit 3 Building relationships Partnering among consultancies Blogging as a relationship tool Unit 4 Success A company strategy for a successful product A record year for a supermarket chain Unit 5 Job satisfaction Managing flexible working practices Satisfying employees and customers Unit 6 Risk The priority of safety The risk of loss of brand value and reputation Unit 7 E-commerce Internet shopping - ten years on User-friendliness Unit 8 Team building Managing teams across different countries and cultures Team-building exercises Unit 9 Raising finance Options for start-up companies An alternative to the banks Unit 10 Customer service Using technology to handle customers Customer satisfaction surveys Unit 11 Crisis management Managing crises effectively Carrying out a rescue plan Unit 12 Management styles Leadership qualities The advantages of diplomats Unit 13 Takeovers and mergers A year after a merger How to manage takeovers and mergers Unit 14 The future of business Solving impossible problems Keeping up with technology Text bank answer key Resource Bank Teacher's notes Unit 1 Communication Problem-solving on the phone Unit 2 International marketing Brainstorming Unit 3 Building relationships Networking Unit 4 Success Negotiating Unit 5 Job satisfaction Handling difficult situations Unit 6 Risk Reaching agreement Unit 7 E-commerce Presentations Unit 8 Team building Resolving conflict Unit 9 Raising finance Negotiating: tactics Unit 10 Customer service Active Iistening Unit 11 Crisis management Asking and answering difficult questions Unit 12 Management styles Socialising: putting people at ease Unit 13 Takeovers and mergers Summarising in presentations Unit 14 The future of business Tele p h o ning:getting the right information Appendix Translation reference Business brief Reading Audio scripts
书单推荐
