The purpose of compiling this book is to help more learners acquire basic knowledge of for-eign trade practice through systematic study of international business correspondence, be familiar with various correspondence formats and common writing tips, and understand the humanistic background of different busi-ness activities as well as specific procedures, so as to enhance foreign trade exchanges.
The main aspects relating to the negotiation of transactions by means of correspondence include establishing of business relations, inquiries and replies, quotations, offers and counter offers, orders and acknowledgments, payment and packing, shipping and insurance, complaints and claims, agreements and contracts, and so on, which are all discussed in this book.
This book is suitable for students majoring in international economy and trade, and can also be used by relevant practitioners engaged in international trade for reference.
本书主要按对外贸易及外事活动的一般程序提供各阶段往来函电的实例，介绍其样式、表达方式、特殊用语、缩略语和写作技巧等。内容包括安排外事、商务活动、邀请、介绍、致谢、建立商务关系、政策、询价、报盘、还盘、定货、发票、支付、折扣、寄售、开立与展延信用证、装运、催货、索赔、理赔、换货、代理、包销、技术贸易、合资等。目标是培养具有扎实的语言基本功，宽广的知识面，较丰富的相关专业知识，较强的能力和较高的素质，能熟练地运用英语在外事、教育、经贸、文化、科技等部门从事翻译、教学、管理、研究等工作的面向二十一世纪的复合型人才。
Chapter 1 An Overview of International Business Communication
Part A Introduction
Part B Write Your Way to Success in International Business
Part C Three Questions about Business Letters
Part D Introduction to the Course
Part E Features of Business Letters
Part F Researches Support International Business Letters
Part G Business Letters' Categories
Chapter 2 Business Letters Writing
Part A Introduction
Part B Purposes and Importance of Business Letters
Part C How to Create Effective Business Letters
Part D 8 Cs of Business Letters
Part E Tone of Business Letters
Part F Preparation before Writing
Part G Rules of Good Writing
Chapter 3 Structures and Styles of Business Letters
Part A Introduction
Part B Structures of Business Letters
Part C Principal Parts of Business Letters
Part D Optional Elements of Business Letters
Part E Styles of Business Letters
Part F Spacing, Margin and Envelop Addressing
Chapter 4 Establishing Business Relations
Part A Introduction
Part B Ways to Build Business Relationship
Part C Sample Letters of Establishing Business Relations
Chapter 5 Inquiries and Replies
Part A Introduction of Inquiries
Part B Sample Letters of Inquiries
Part C Introduction of Replies
Part D Sample Letters of Replies
Chapter 6 Quotations, Offers and Counter Offers
Part A Introduction
Part B Sample Letters of Quotations
Part C Sample Letters of Offers
Part D Sample Letters of Counter Offers
Chapter 7 Orders and Acknowledgments
Part A Introduction
Part B Sample Letters of Orders
Part C Sample Letters of Acknowledgments
Chapter 8 Payment by Letters of Credit
Part A Introduction
Part B Sample Letters of L/C
Chapter 9 Other Methods of Payment
Part A Introduction
Part B Sample Letters of Other Methods of Payment
Chapter 10 Packing
Part A Introduction
Part B Sample Letters
Chapter 11 Shipping
Part A Introduction
Part B Sample Letters
Chapter 12 Insurance
Part A Introduction
Part B Reasons Why Insurance Policies are Important in the Workplace
Part C Benefits of Insurance Policies
Part D Sample Letters of Insurance
Chapter 13 Complaints and Claims
Part A Introduction
Part B How to Write a Complaint Letter
Part C Sample Letters of Complaints and Claims
Chapter 14 Agreements and Contracts
Part A Introduction
Part B Samples of Agreements and Contracts
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