从20世纪初索绪尔和皮尔斯符号学开始，符号学经过一个多世纪的发展，已成为一门具有完备体系的学科，也因富有逻辑性而被称为人文学科中的数学。本书是建立在“图像转向”和“媒介景观”两个时代背景下的“后语言学符号学”，以“图像性iconicity”为立论基础及核心线索，系统性地讨论语言、文学、艺术中的像似性问题，以及它们在当今新媒介语境中的呈现；旨在为当今传媒文化景观提供系统化阐述，进而形成一门“图像符号学”。作为对图像符号学理论的研究，本书有两个明显特点：一是指向“媒介景观”的意义阐释；二是，也是更重要的特点，本书引入中国古典文化中的符号思想遗产，这部分内容或许可以为中国之外的学者提供一个理解中国文化思维的途径。
更多科学出版社服务，请扫码获取。
1.国家社科基金重大招标项目《当今中国文化现状与发展的符号学研究》（13&ZD123）子课题之“文化符号学原理与当今中国文化发展”
2. 国家社科基金重大专项“‘巴蜀图语’符号谱系整理分析与数字人文传播研究”（2018VJX047）
Table of Contents
Chapter 1 Introduction: From Image to Spectacle 1
1.1 The Image Age and Theories of the Image 1
1.2 Semiotics as the Methodology to Master Media Spectacles 5
1.3 Main Areas of Iconicity 8
1.3.1 The Importance of Iconicity (像似性, xiangsixing) 8
1.3.2 Iconicity in Linguistics 10
1.3.3 Verbal Icons in Literature and General Images in Contemporary Media 12
1.4 Research Scope and Development 14
Chapter 2 Sign and Image 18
2.1 Sign and the Pedigreeof Image 18
2.1.1 Sign 18
2.1.2 Image 27
2.1.3 Motivation 41
2.2 Image as an Icon 49
2.2.1 An Icon Not Necessarily an Image 49
2.2.2 Degree of Iconicity 51
Chapter 3 Transparent Languages 65
3.1 Terms and Concepts 65
3.1.1 The Semiotic Logic of the Word Sources of象,像, and 相 67
3.1.2 Word Formation and Terminology Generation 76
3.1.3 Major Discussions of Linguistic Iconicity 80
3.2 A Universal Language 86
3.2.1 Symbolic Evolution 87
3.2.2 The Utopia of Language 88
3.2.3 Language Differentiation 93
3.2.4 Perfect Signs 96
Chapter 4 Verbal Icon 105
4.1 A General Introduction to Verbal Icon 106
4.1.1 Descriptive Verbal Icon 109
4.1.2 Metaphor and Symbolic Verbal Icon 114
4.2 From Verbal Icon to Fuxiang 119
4.2.1 The Tradition and Meaning Evolution of Fuxiang 120
4.2.2 Cross-media Rhetoric 123
4.3 Cross-Media and Image Narrative 132
4.3.1 Dilatation of Narratology 133
4.3.2 Image and Minimal Narrative 138
Chapter 5 Art Images 151
5.1 The Dimension of Humanities 152
5.1.1 Panofsky and Cassirer 152
5.1.2 Text of Art Sign 156
5.2 Perspective and the Code of Proportions 161
5.2.1 “Perspective” as a Code: Self-contained Codability of Decoding 161
5.2.2 Coordination of Perspective Code 163
5.2.3 Artistic Representation and Transcendence of Perspective 167
5.3 The Evolution of Art 171
5.3.1 Semiotic Attributes of Artistic Images 172
5.3.2 From Imitation to Representation 174
5.3.3 Representation and Expression 177
5.3.4 Artistic Consciousness 183
Chapter 6 Simulacrum 193
6.1 Image and the Self 194
6.1.1 The Development of Image Theory 194
6.1.2 Reflexive Image 202
6.2 Simulation 209
6.2.1 “Pseudo-environment” and Semiotic “Authenticity” 211
6.2.2 The Truth of Advertising, Journalism and Literature 218
Chapter 7 The Cultural Spectacle 230
7.1 The Articulate World 230
7.1.1 Platonic Representation231
7.1.2 The Four Natures 236
7.1.3 The Discipline to Which the Image World Belongs247
7.2 Thinking in Sign in Chinese Culture 252
7.2.1 Xiang (象): The Imitation of the Universe in Ancient China 252
7.2.2 Yixiang (意象): The Image Evolution of the Chinese Cultural System 253
7.2.3 Chinese Aesthetic Pursuit Derived from Yixiang258
Notes 268 References 270
Part I: English References 270
Part II: Translated References (Chinese Editon) 274
Part III: Chinese References 278
Postscript 282
书单推荐
