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自媒体运营实战教程（抖音版） 
定 价：78 元
9 7 3 8 5 7 4 1 5 2 7 1 1 读者对象:本书是自媒体运营1+X职业技能等级证书中级考试复习用书，建议作为高职《新媒体运营》课程教材支持"课证融通”，也可作为自媒体创作者实战指南。 
本书是自媒体运营职业技能等级证书配套教材之一，依据《自媒体运营职业技能等级标准（2023 版）（中级）》编写而成。 全书共12 个项目、48 个任务，包括账号管理、场景搭建、文案创意、图片拍摄与处理、视频拍摄与剪辑、口播技术、短视频运营、直播运营、付费推广、用户运营、电商变现和服务变现，分属账号搭建、内容创作、引流转化和商业变现四大模块，内在逻辑清晰，实现了技能闭环，写法上属于典型的OBE 理念指导下的任务驱动模式，真实、实用。 本书是自媒体运营1+X 考试复习教材，也可作为高等职业院校"自媒体运营”课程配套教材，还适合抖音自媒体创作者自学参考。
主要任教电子商务专业，主讲电子商务专业相关课程10余年。研究方向为电子商务、新商科相关领域。
项目一 账号管理···································································································.1
任务1.1 新手达人违规处理与账号运营逻辑 ········································································.2 任务1.2 确认定位方向，寻找对标账号 ··············································································.4 任务1.3 完善账号资料 ···································································································.9 任务1.4 账号诊断与作品数据优化 ····················································································13 项目小结 ······················································································································18 项目二 场景搭建····································································································19 任务2.1 配置不同直播场景下的硬件设备 ···········································································20 任务2.2 安装、配置自媒体软件环境 ·················································································26 任务2.3 搭建美食类短视频场景 ·······················································································34 任务2.4 不同类型直播间搭建与装修 ·················································································37 项目小结 ······················································································································43 项目三 文案创意·····································································································44 任务3.1 用选题辅助工具确定一个美妆选题 ········································································45 任务3.2 以某舞蹈账号为例，完成内容创意并制作内容大纲 ···················································51 任务3.3 制作一期美妆图文内容 ·······················································································57 任务3.4 撰写催泪纪录片推荐的短视频脚本 ········································································61 项目小结 ······················································································································70 项目四 图片拍摄与处理··························································································71 任务4.1 用数码相机拍摄图片 ··························································································72 任务4.2 用Photoshop 还原图像色彩 ··················································································79 任务4.3 设计一款大促活动主题字体 ·················································································83 任务4.4 设计一款直播大促预热海报 ·················································································89 项目小结 ···················································································································.100 项目五 视频拍摄与剪辑·····················································································.101 任务5.1 拍摄一组情绪短片视频素材 ··············································································.102 任务5.2 使用剪映专业版为视频素材配音 ········································································.107 任务5.3 结合剪映工具进行视频配乐 ··············································································.113 任务5.4 猫粮广告视频的后期制作 ·················································································.118 项目小结 ···················································································································.124 项目六 口播技术····································································································.125 任务6.1 美妆主播自我素养提升 ····················································································.126 任务6.2 拆解对标直播间单品直播话术 ···········································································.133 任务6.3 健身达人直播互动设计 ····················································································.138 任务6.4 美妆达人的一场直播流程拆解 ···········································································.146 项目小结 ···················································································································.149 项目七 短视频运营································································································.150 任务7.1 美妆达人Grace 的视频运营月度规划 ··································································.151 任务7.2 完成美妆博主的账号包装和审校 ········································································.156 任务7.3 一条洗发水广告视频的数据分析 ········································································.162 任务7.4 “雪糕刺客”爆款视频打造 ···············································································.169 项目小结 ···················································································································.175 项目八 直播运营··································································································.176 任务8.1 设定一场饰品带货直播的目标 ···········································································.177 任务8.2 新人首次开播直播策划 ····················································································.181 任务8.3 一场美妆直播的运营执行工作 ···········································································.185 任务8.4 一场饰品带货直播的复盘 ·················································································.189 项目小结 ···················································································································.194 项目九 付费推广····································································································.195 任务9.1 广告账号创建 ································································································.196 任务9.2 DOU+ 自定义定向投放 ····················································································.200 任务9.3 创建信息流广告计划 ·······················································································.205 任务9.4 创建搜索广告计划 ··························································································.211 项目小结 ···················································································································.218 项目十 用户运营···································································································.219 任务10.1 蛋黄酥品牌的用户调研设计 ············································································.220 任务10.2 美妆博主的粉丝群管理和活动策划 ···································································.225 任务10.3 建立防晒霜产品的FAQ 库 ··············································································.231 项目小结 ···················································································································.235 项目十一 电商变现 ·································································································.236 任务11.1 开通商品橱窗 ······························································································.237 任务11.2 橱窗商品管理与应用 ·····················································································.239 任务11.3 直播商品上下架 ···························································································.244 任务11.4 直播销售 ····································································································.250 任务11.5 资金管理 ····································································································.255 项目小结 ···················································································································.259 项目十二 服务变现································································································.260 任务12.1 服务交易平台账号注册与信息设置 ···································································.261 任务12.2 服务接单与拒单 ···························································································.264 任务12.3 执行任务 ····································································································.270 任务12.4 收入结算与提现 ···························································································.275 项目小结 ···················································································································.280
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