《国际贸易实务(双语版)/全国高等院校基于工作过程的校个合作系列教材》为学生在英语语言环境中学习国际贸易知识和操作实务提供系统的信息及训练任务,培养学生达到较为熟练和规范地使用英语进行一般进出口业务开发、业务磋商、合同及单证缮制和合同履行等国际贸易操作的能力。
随着中国与世界日益频繁的经济互动,市场越来越需要既具有扎实专业知识又掌握娴熟外语语言技能的复合型人才。为增强学生直接使用英语从事国际贸易活动和业务的能力,我们历时两年多特别编撰《国际贸易实务(双语版)》教材,以适合高职高专商务英语专业(国贸方向)和经贸类专业进行国际贸易实务学习和实操训练的需要。本教材为学生在英语语言环境中学习国际贸易知识和操作实务提供系统的信息及训练任务,培养学生达到较为熟练和规范地使用英语进行一般进出口业务开发、业务磋商、合同及单证缮制和合同履行等国际贸易操作的能力。
本教材的编撰有以下特点:
一、以工作过程为导向的组织设计
打破国际贸易实务教材以专业知识或模块为主要结构特征的传统教材编写模式,以工作过程为导向组织教材整体结构和各章节内容。教学主体内容的设计以特定的一般进出口贸易活动为主线,以某新成立的公司从开办进出口业务开始到进行市场准备、业务磋商、签订合同以及合同履行为案例导向,将整个工作过程贯穿教学始终,力求从各方面较为真实地再现整个贸易活动过程。
二、项目引导,任务驱动
教材的重点章节以几个大的工作项目作为教学引导,每个项目又分有若干个子任务,分步骤地呈现在单元教学内容中,使得学生对各章节的学习和训练目的更加明确,提高学习的兴趣和教学的直观性;促进教师在实施课程教学时形成以学生为中心,教学做合一、理论与实施合一、工学合一的教学模式,充分体现“做中学、学中做”的教学理念。
三、简明实用,易于操作
根据高职高专教育课程教学基本要求,遵循“实用为主、够用为度”的原则,针对高职高专学生的英语语言基础、学习能力和认知特点选择和编撰典型、实用的专业知识,尽量避免使用结构复杂和生词多的语句,针对重点、难点设有标注、解释或中文评注,易于学生理解掌握;同时注意任务训练的设计易于教学操作。
四、理实一体,课证融合
教材内容和形式体现基本理论知识学习和实务技能训练并重的原则,力争使学生通过各单元的学习和训练了解国际贸易业务流程、领会任务要点和操作方法,最终完成相应的工作任务;同时教材的内容和相关训练比较全面地融合了外贸业务员、跟单员、单证员等相关职业资格证书对知识、技能和素质的要求。
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Chapter One Overview
Section l Introduction to International Trade 国际贸易简介
1.1 Intemational Trade and lts Importance 国际贸易及其重要性
1.2 Rationale for lntemational Trade 国际贸易的根由
1.3 Major Differences between International Trade and Domestic Trade 国内贸易和国际贸易的主要区别
1.4 Classification of lntemational Trade 国际贸易分类
Section 2 Basic Procedures of lmport and Export Business 进出口贸易的基本流程
2.1 Preparation for Business 贸易前的准备
2.2 Business Negotiation 商务谈判
2.3 Performance of a Contract 合同履行
2.4 Follow-up Work after the Import and Export 进出口善后工作
Section 3 Required Skills for International Trade 国际贸易业务技能
Section 4 Electronic Commerce and EDI 电子商务及电子数据交换
4.1 E-commerce 电子商务
4.2 EDI 电子数据交换
Chapter Two Preparation for Import and Export Transactions
Section l Getting Familiar with a Commodity 了解商品
1.1 What ls a Commodity? 什么是商品
1.2 Knowledge about a Commodity 商品知识
Section 2 0verseas Market Research and Analysis 海外市场调研和分析
2.1 The Process of Research about the International Market 国际市场调研的步骤
2.2What to Be Researched about the International Market 国际市场调研内容
2.3 Sources for Information of the International Market 国际市场信息来源
2.4 Analyzing the Research Findings and Preparing a Report 调查结果分析及报告
Section 3 Channels of Developing Overseas Customers 开发海外客户的渠道
3.1 Ways to Find Overseas Customers 寻找海外客户的途径
3.2 Choosing Qualified Customers 选择合格客户
Section 4 Marketing Program 营销方案
4.1 Product Strategy 产品策略
4.2 Pricing Strategy 价格策略
4.3 Placing Strategy 渠道策略
4.4 Promoting Strategy 促销策略
Section 5 Application for a License and a Quota 进出口许可证和配额的申请
5.1 Role of an Import or Export License 进出口许可证的作用
5.2 Role of an Import or Export Quota 进出口配额的作用
5.3 Procedures of Applying for a License and a Quota 申请进出口许可证和商品配额的流程
Chapter Three International Trade Negotiatlion
Section l Procedure of Negotiation 谈判的程序
1.1 Preparation for Business Negotiation 商务谈判前的准备
1.2 What to Be Negotiated 谈判的内容
1.3 Inquiry 询盘
1.4 0ffer 发盘
1.5 Counter-offer 还盘
1.6 Acceptance 接受
Section 2 Conclusion of a Contract 达成合同
2.1 What Is a Contract? 什么是合同?
2.2 Importance of a Written Contract 书面合同的重要性
2.3 Format of a Sales Contract 销售合同的格式
Chapter Four Terms and Conditions of a Sales Contract
Section l Description of Goods 商品描述
1.1 Quality 质量
1.2 Quantity 数量
1.3 Packing 包装
Section2 Price 价格
2.1 Factors That Influence Commodity Pricing 影响商品价格的因素
2.2 Incoterms 2010 国际贸易术语解释通则2010
2.3 Trade Terms 贸易术语
2.4 Conversion of Three Main Trade Terms 三种主要贸易术语的换算
2.5 Price Clauses in a Contract 合同、中的价格条款
Section3 Transport 运输
3.1 Marine Transport 海上运输
3.2 0ther Types of Transport 其他运输方式
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Chapter Five Contract Executing (Import and Export)
Chapter Six Export Accounting
·Examining an L/C审证
Under a contract with an L/C as its payment term, the importer is required to open the L/C on time. In case it may delay for some reasons, the exporter should urge the extension (n.延期) of the L/C. Upon receipt of the relevant L/C, the exporter then must check it against the sales contract carefully to ensure all terms and conditions in the L/C are in strict conformity with those in the contract. If some discrepancies (n.不符点) are found, the exporter should urge the importer to amend the L/C as quickly as possible. The seller won't make shipment until he has got an effective, complete and acceptable L/C.'
·Getting goods ready货备
If the exporter is supposed to produce the goods for shipment, this stage may take place well before the examination of the L/C. However, if the exporter is to purchase the goods for shipment, he will normally start the preparation of the goods after or slightly before the L/C gets ready, depending on the time required to prepare the goods and the shipping schedule stipulated in the contract. The exporter shall prepare the goods in line with the name, quality, quantity and marks required in the contract. If any certificates are required, the exporter also has to get them ready as stipulated.
·Booking the shipping space订舱
At the time when goods are being prepared, the exporter should contact the shipping company or its agents to charter (n.租用 ,租船) or book shipping space. Chartering is required for goods of large quantity which need full shipload, while for goods in relatively small quantity, booking shipping space would do.
(Things are almost the same for the transaction on the CFR basis for this part of the job. But on the FOB basis, it is the importer's obligation to book the shipping space, and the exporter will help to contact the shipping agency stipulated by the importer to get the goods loaded.)
·Applying for mandatoryinspection报检
If the goods need to be inspected as requested by the stipulations of the government or the contract, the exporter should obtain the mandatory (adj.强制性的) inspection certificates from the authorized institutions before shipping. The exporter should fill out an application form for the inspection and submit it to the responsible agency.
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