外贸英语口语实训教程(高职高专国际商务应用系列教材)
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丛书名:高职高专国际商务应用系列教材
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- 作者:丁俏蕾 主编
- 出版时间:2014/8/1
- ISBN:9787302344704
- 出 版 社:清华大学出版社
- 中图法分类:H319.9
- 页码:218
- 纸张:胶版纸
- 版次:1
- 开本:16开
丁俏蕾主编的《外贸英语口语实训教程》根据外 贸业务工作岗位的实际需要设置学习项目:建立业务 联系、参加展销会、参观工厂、询盘和发盘、外贸谈 判、订货、包装和装运、保险、签约、索赔。每个项 目下又设若干个工作任务。教材充分体现以项目为引 导的教学理念,结合实例分析示范,以工作任务为驱 动,着重训练操作技能的高职实用性人才的培养模式 。每个项目均以典型的外贸工作实例导入,贯穿该项 目教学的全过程。
本书适合高职高专商务英语、国际贸易、国际商 务等专业作为教材使用,也适合企业人员学习参考。
Part One International Marketing(外贸营销篇) Project 1 Establishing Trade Relation(建立业务联系) Task 1 Introducing Company and Business Scope(介绍公司的运作情况和经营范围) Task 2 Phoning and Making Appointments(拨打电话及预约客户) Task 3 Calling on a Customer(拜访客户) Project 2 Attending Trade Fair(参加展销会) Task 1 Preparing an Exhibition(展会准备) Task 2 Drawing Customers at the Fair(招呼客户) Task 3 Introducing Samples(参观样品) Project 3 Visiting Factories(参观工厂) Task 1 Meeting and Receiving Foreign Guests(接待工厂访客) Task 2 Visiting the Assembly Line(生产线参观) Task 3 Talking about Developing New Products(谈论新产品开发)Part Two Business Negotiation(贸易磋商篇) Project 4 Inquiries and Offers(询盘和发盘) Task 1 Inquiring about Products(订购咨询) Task 2 Offer and Counteroffers(询价与报价) Task 3 Talking about Discounts and Preferences(谈及价格折扣及优惠条件) Project 5 Negotiating Foreign Trade(外贸谈判) Task 1 Organizing the Negotiations(安排谈判) Task 2 Negotiating Business Terms(商谈业务条款,含支付方式) Task 3 Concluding Negotiations(商议价格) Project 6 Placing and Accepting an Order(订货) Task 1 Placing a Trial Order(试订购) Task 2 Changing Orders(改变订单内容) Task 3 Executing Orders(执行订单)Part Three Contract Execution(合同执行篇) Project 7 Packing and Shipping(包装和装运) Task 1 Discussing Packing Requirements(讨论包装要求) Task 2 Discussing Shipping Marks(讨论外包装标记) Task 3 Talking about the Delivery Date(讨论发货日期) Task 4 Discussing Modes of Transport(运输方式) Project 8 Buying Insurance(保险) Task 1 Asking Information about Insurance(保险咨询) Task 2 Arranging Insurance(选择保险) Project 9 Contracts(签约) Task 1 Discussing the Contract Terms(检查合同) Task 2 Holding the Contract Signing(签订合同) Task 3 Hoping to Sign a Sole Agency Agreement(希望签订独家代理合同) Project 10 Solving Disputes(索赔) Task 1 Lodging a Claim(提出索赔) Task 2 Refusing to Compensate(拒绝索赔) Task 3 Accepting a Claim(接受索赔)参考文献