定 价:35 元
丛书名:十二五职业教育国家规划教材、当代商务英语系列
- 作者:何兆熊
- 出版时间:2014/8/1
- ISBN:9787567517592
- 出 版 社:华东师范大学出版社
- 中图法分类:F7
- 页码:
- 纸张:
- 版次:1
- 开本:16K
《当代商务英语综合教程1(学生用书 第2版)》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,并由外籍商务英语专家审定把关。《当代商务英语综合教程1(学生用书 第2版)》有以下特点:
起点、难度适当,符合高职学生特点;
注重语言基本功,突出听说结合训练;
富有时代特色,商务与语言有机衔接;
重在培养职业能力,适应商务职场需要;
配有光盘、多媒体课件及网站,方便课余巩固。
卢敏,英语教育学士,教学技术软件工程硕士,高等职业英语教材编写研究会委员,湖州市外文与翻译学会会员,湖州职业技术学院公共英语教学负责人,基础英语教研室主任,VISTA外语服务工作室负责人,省巾帼文明岗岗长。
Unit 1
Text A How to Get Straight A's
Language in Use
Text B The Making of a Success Story
Unit 2
Text A The Sandwich Man
Language in Use
Text B Wrigley's
Unit 3
Text A Discovery in a Thunderstorm
Language in Use
Text B FORD Motor Company History
Unit 4
Text A Apes to Get iPads
Language in Use
Text B Thank God It's Friday!
Unit 5
Text A Beauty and Love
Language in Use
Text B A Starbucks Story
Unit 6
Text A If Only
Language in Use
Text B The Baker Who Beat McDonald's
Unit 7
Text A A Good Heart to Lean On
Language in Use
Text B Foreign New Energy Autos Hit the Ground in China
Unit 8
Text A Pets —— A Part of American Family
Language in Use
Text B Walt Disney. A Short Biography
Unit 9
Text A Doing Well by Doing Good
Language in Use
Text B A Campaign Aims to Cut Down on Nine-to-fivers
Unit I0
Text A If I Were a Boy Again
Language in Use
Text B Big Companies "Friends" Their Customers
Unit 11
Text A A Lesson Learned at Midnight
Language m Use
Text B How Did the Supermarket Steal Your Money?
Unit 12
Text A Ask Ask Ask
Language m Use
Text B The Wal-Mart Story
Unit 13
Text A The Littlest Fire-fighter
Language m Use
Text B Auction
Unit 14
Text A Always Changing
Language in Use
Text B LEGO —— Only the Best Is Good Enough
Unit 15
Text A My Forever Valentine
Language in Use
Text B The History of Coca Cola
Unit 16
Text A The Midnight Visitor
Language in Use
Text B Hans Wilsdorf and His Amzaing Watch
Style Guides
Glossary
Presupposed Vocabulary List