《新基点（New Benchmank）全国高职高专院校商务英语系列规划教材：商务英语阅读（基础篇）》突出以学生英语阅读技能训练培养为重点，同时兼顾能力与知识并重的编写原则，把英语技能训练与商务专业知识结合起来。其编写特色是：精选题材，涵概当今英语报纸、杂志、网站和学术刊物中最具代表性的与经济、商务相关的文章。融入实效性、趣味性、知识性。注重结构新颖，文体实用，简洁易读。体现课后练习多样性和互动性。
日益加快的全球化经济发展的进程，对商务英语人才提出了更高的要求。不仅具备过硬的语言表达能力，而且具备丰富的英语阅读信息量，也是各类英语、外贸专业学生尽快适应当今商务活动、外贸沟通交流的必修课程。正是在这样一种情况下，我们汇集多年英语阅读实践教学的摸索、积累、提炼，组织高职英语教学一线教师编写了这套高职高专商务英语阅读教材姊妹篇。本套教材通过由浅入深、循序渐进的阅读训练方式，让学生开阔阅读眼界、增大阅读信息量，从而开启一扇获取大量阅读知识之窗，把所学的知识运用于日常交际活动和商务活动之中。
本教材突出以学生英语阅读技能训练培养为重点，同时兼顾能力与知识并重的编写原则，把英语技能训练与商务专业知识结合起来。其编写特色是：精选题材，涵概当今英语报纸、杂志、网站和学术刊物中最具代表性的与经济、商务相关的文章。融入实效性、趣味性、知识性。注重结构新颖，文体实用，简洁易读。体现课后练习多样性和互动性。本教材编写的宗旨是为学生在商务环境下自主学习、创新思维、提升英语运用能力搭建平台。
《商务英语阅读（基础篇）》共十个单元，每单元包括课文导入、三篇课文、生词与短语，课文注释、课后练习以及阅读技巧。练习的形式多种多样，包括结合课文回答问题、词汇搭配、中英文翻译、填空、阅读理解等，针对性强，题量较大，可供学生灵活掌握使用。书后附录中提供有十篇补充阅读和相关练习。
本教材由耿民担任主编，王悦、杨少双、杨慧担任副主编，参与本教材编写的老师还有李璐、贾佳子、杜文耸、罗桂萍、朱艳红。本教材的编写得到了许多学界同行的热心帮助和指导，在此对他们表示感谢。
本书配有PPT教学课件、练习参考答案及课文译文，请登陆下载使用。
本教材在编写过程中，参考了大量的相关书籍和资料，在此表示感谢。
由于时间仓促，本教材难免存在疏漏和不当之处，恳请广大教师、读者及专家学者多提宝贵意见，以便不断改进与完善。
Unit 1 Intercultural Communication
Unit 2 Famous People Legends
Unit 3 Business Etiquette in Different Countries
Unit 4 Intemet
Unit 5 English as Business Language'
Unit 6 Pricing
Unit 7 Friendship in Business Activity
Unit 8 Telecommunications
Unit 9 Business Dealings
Unit 10 Foreign Trade Association
Appendix: 10 Passages of English A-level Test
参考文献
that deal done. But Apple was also prepared to buy wireless minutes wholesale and become a de facto carrier itself. Sigman and his team were immediately taken with the notion of the iPhone. For Cingular， Apple's ambitions were both tantalizing and nerve-racking. A cozy relationship with the maker of the iPod would bring sex appeal to the company's brand. And some other carrier was sure to sign with Jobs if Cingular turned him down-Jobs made it clear that he would shop his idea to anyone who would listen. But no carrier had ever given anyone the flexibility and control that Jobs wanted， and Si~;man knew he'd have trouble persuading his fellow executives and board members to approve a deal like the one Jobs proposed. Sigman was right. The negotiations would take more than a year， with Sigman and his team repeatedly wondering if they were ceding too much ground.
Jobs wouldn't wait for the finer points of the deal to be worked out. 4Around Thanksgiving of 2005， eight months before a final agreement was signed， he instructed his engineers to work full-speed on the project. And if the negotiations with Cingular were hairy， they were simple compared with the engineering and design challenges Apple faced. For starters， there was the question ofwhat operating system to use.
Jobs maintained the highest level of secrecy. Internally， the project was known as P2， short for Purple 2. Teams were split up and scattered across Apple's Cupertino， California， campus. Even the iPhone's hardware and software teams were kept apart： Hardware engineers worked on circuitry that was loaded with fake software， while software engineers worked off circuit boards sitting in wooden boxes. By January 2007， when Jobs announced the iPhone at Macworld， only 30 or so ofthe most senior people on the project had seen it.
It was a late moming in the fall of 2006. Almost a year earlier， Steve Jobs had tasked about 200 of Apple's top engineers with creating the iPhone. Yet here， in Apple's boardroom， it was clear that the prototype was still a disaster. The phone dropped calls constantly， and the battery stopped charging before it was full. The list ofproblems seemed endless. At the end of the demo， Jobs fixed the dozen or so people in the room with a level stare and said， "We don't have a product yet."
For those working on the iPhone， the next three months would be the most stressful of their careers. Screaming matches broke out routinely in the hallways. Engineers， tired from all-night coding sessions， quit， only to rejoin days later after catching up on their sleep. A product manager slammed the door to her office so hard that the handle bent and locked her in; it took colleagues more than an hour and some well-placed whacks with an aluminum bat to free her.
……
当前图书最新荐购
