\"Tourism Economics\" authorsZhang Hui，Li Xinjian hope that this project will introduce Chinese tourism scholars' research achievements to the tourism scholars in other countries.We also expect，to follow up with more frequent and larger scale academic exchange between the Chinese tourism scholars and the international experts. More academic exchanges and cooperation between China and other nations will promote further communication and strategic collaboration in the tourism industry.
Professor Zhang Hui （张辉） ， PhD supervisor， currently serves as the Dean of Tourism Department at Beijing Jiaotong University. He is the vice president of Beijing Tourism Society and China Society for Future Tourism Studies. He also works as one of the editorial members of Tourism Management and Tourism Science.
His research mainly covers tourism macro-economic theory and tourism industry. He has successfully presided over multiple research programs at the national level. He has published over 10 books and many research papers. In 2003， he was awarded the title of \"China's Reform Figure of the New
Century\".
Dr. Li Xinjian （厉新建）， Associate Professor， currently serves as Head of Tourism Management Department at Tourism Management Schoolin BISU. He is also the Secretary of China Tourism Education Association.
As an author of 10 books and over 40 papers published in China and abroad， Dr.Li concentrates mainly on tourism economics and management， especially on consumer behavior studies. He was awarded the title of \"21st Century Core Young and Middle-age Teacher of Beijing\".
About the Translator-in-Chief Professor Wang Xiangning （王向宁） currently works at Beijing Iritemational Studies University. She supervises master students at BISU. Her main areas of research are English language education， interpretation， translation and tourism management. She has authored more than 10 textbooks and translation works and managed more than 10 research projects. In 2006， the Beijing Municipal Education Committee awarded her the honor of \"Beijing Best University Teacher\".
Chapter 1 Objects of Tourism Economics Research
Section 1 Formation of Tourism Economics
Section 2 Study Objects.of Tourism Economics
Section 3 Research Method and Scope
Chapter 2 Tourism and Tourism Economy
Section 1 Tourism Phenomena
Section 2 Basic Pattern of World Tourism Development
Section 3 Primary Nature of Tourism Economy
Section 4 General Types of Tourism Activities
Chapter 3 Tourism Destination and Tourism Supply
Section 1 Tourism Resource and Tourism Attraction
Section 2 The Formation of Tourism Destination
Section 3 Supply Capacity of Tourism Destination
Section 4 Location and Capacity of Tourism Destination
Section 5 Short-term Economic Fluctuations in Tourism Destinations
Chapter 4 Tourism Demand and Tourist Source Place
Section 1 Theoretical Study on Tourism Demand
Section 2 Time Element to Tourism Demand
Section 3 Principle of Tourism Demand
Section 4 Policy-making of Tourism Consumption
Section 5 Measurement Indexes of Tourism Demand
Section 6 Tourism Traveler Source
Chapter 5 Tourism Junctions
Section 1 Transportation and Tourism
Section 2 Tourist Organization
Section 3 Contractual Relationship in Tourism
Chapter 6 Tourism Industry
Section 1 The Formation of Tourism Industry
Section 2 Tourism Economic Development Model
Section 3 Tourism Industry Development Strategy
Section 4 The Structure of Tourism Industry
Chapter 7 Market Structure and Market Behavior of Tourism Industry
Section 1 Market Structure of Travel Agency Industry
Section 2 Market Structure of Hotel Industry
Section 3 Market Behavior of Tourism Enterprises
Chapter 8 Integrated Operation of Tourism Enterprises
Section l Reasons for Vertical Integration of Tourism Enterprises
Section 2 The Forms of Vertical Integration of Tourism Enterprises
Section 3 The Transverse Integration of Tourism Enterprises
Chapter 9 Transnational Operation of Tourism Enterprises
Section 1 Theoretical Analysis of Tourism Enterprises' Transnational Operation
Section 2 Transnational Operation and Internationalization of Tourism Activity
Section 3 Globalization of Tourism Economy
Chapter 10 Government and Market in the Tourism Industry's Growth
Section 1 Drawbacks of the Market
Section 2 Government Intervention and Market Failure
Section 3 Tourism Regulation
Section 4 Tourism Industry Management
Section 5 Tourism Industrial Policy
Chapter 11 The Effects and Benefits of Tourism Economy
Section 1 The Qualitative Analysis of the Tourism Economy's Effects
Section 2 Tourism Multipliers and Tourism Satellite Account
Section 3 China's Research on the Measurement of the Tourism Economy's Impact
Section 4 Concept and Measurement of the Benefits of Tourism Economy
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