本教材遵循“夯实基础、培养能力、启迪思考”的编写原则,注重教材的实用性和应用性。在帮助学习者了解、掌握商务英语的基本语言知识的基础上,通过案例分析、批判性思维训练、听力理解、阅读理解等形式对学习者的商务英语听、说、读和写的技能进行有针对的训练。同时,本书的一大特点是:每一章都结合BEC考试题型,介绍:BEC考试的结构和备考策略,让学习者在掌握商务英语基本语言知识的同时,也能为其参加BEC考试做好准备。本书精心选材、合理组织,为学习者提供了一套内容丰富、材料详实、实用性强的专业商务英语教材。
Chapter 1 Business Phone Communication
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 2 Socializing
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 3 Business Meetings
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 4 Oral Presentations
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 5 Business Visits
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 6 Notes and Memos
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 7 Messages and Emails
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 8 Business Letters
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 9 Business Reports
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 10 Business Proposals
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight